Instructional approaches used in this course include lecture, discussions, and experiential activities. Channels of distribution, logistics and supply chain managementĭetailed Description of Conduct of the Course.Market segmentation, targeting and positioning. Major topics covered in this course include: This course examines how real-world organizations direct their marketing activities to serve their target customers effectively, competitively, ethically, socially responsibly, and profitably. The course emphasizes how to develop, position, price, distribute, communicate, and promote an organization’s offerings to selected target markets in a dynamic global environment, A business core requirement.ĭetailed Description of Content of the Course Examines the marketing principles, concepts, and practices used by organizations to create value, enhance satisfaction, and manage customer relationships.
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